In 2015, America's Milk Companies released a 16 second commercial spot through their Milk Life® campaign – “Almond Milk vs. Dairy Milk Ingredient Spelling Bee“. Recently, footage was recovered revealing that the 16 second commercial was meant to be a 15 minute mini-infomercial. The additional spelling bee words were BANNED from production.[tweet this] The video above exposes this footage for the first time ever and captures the director in a complete and total meltdown. [tweet this]
Please see the video above for the full effect of this report and the bizarrely humorous breakdown of the commercial's director, as well as a chance to spot the spelling errors courtesy of “Jerry.”
Below you will find information on each banned word along with full citations for every fact stated, as well as a bibliography and further resources.
Final 16 Second Commercial's Transcript:
Narrator: Real milk vs. almond milk: ingredient spelling bee
Spelling Bee Moderator: Lecithin
Girl: Lecithin. L-E-S
Spelling Bee Moderator: [sounds “wrong” buzzer]
Spelling Bee Moderator: Your word is “Milk”
Spelling Bee Moderator: [pulls lever for confetti]
Narrator: Milk wins! Ingredients you can spell!
Recovered BANNED WORDS with factual backing:
[see video for additional commentary & director-breakdown absurdity]
Lecithin, n. (take two):
Most lecithin food additives today come from soybeans or sunflower seeds, with almond milk brands opting for sunflower lecithin, as soy is often villainized, or forgoing lecithin altogether.
Despite its bad rap soy lecithin is still widely utilized as a beneficial and sought-after ingredient to livestock feed, including farmed fish, pigs, and dairy cattle.
The 16 second commercial's entire “argument” is the evil of the ingredient “lecithin” within almond milk. Lecithin is simply a name for phospholipids, composed of phosphoric acid with choline, glycerol or other fatty acids. It's often used interchangeably with phosphatidylcholine, which is actually a component of lecithin.
Most importantly: it's present in cow's milk. Additionally, soy lecithin, the most “villainized” of all additives, is not used in almond milks but is a common (and sought after) ingredient in dairy cattle feed.[tweet this]
the effect milk has on kids’ colons!
Dr. Michael Greger: “Bottom line, for all children with constipation who do not respond to treatment, a trial of the elimination of cow’s milk should be considered…studies from around the world have subsequently confirmed these findings, curing up to 80% of kids’ constipation by switching to soy milk or rice milk. A 2013 study got constipated kids off all dairy and 100% were cured.”
the disgusting yellowish-whitish goo that oozes from the infected udders of dairy cows; present in commercial milk.
From “The Extremism of Veganism“: “Dairy cows are pumped full of antibiotics and growth hormones, all of which seep into their milk. In fact, there’s an official number of pus cells allowed in milk, euphemistically referred to as the ‘somatic cell count.'
In the United States, around 22 million pus cells are allowed per single fluid ounce of milk with global allowable limits ranging from just under 12 million to 29.5 million.”
Prostate Cancer, n.:
an all-natural condition milk helps grow big and strong!!
Dr. Michael Greger: “They found that cows’ milk stimulated the growth of human prostate cancer cells in each of 14 separate experiments, producing an average increase in cancer growth rate of over 30%. In contrast, almond milk suppressed the growth of these cancer cells by over 30%.”
Crib Death, n. [alternate spelling: SIDS]:
the leading cause of death for healthy infants after one month of age—especially healthy infants if they’re drinking milk!
Dr. Michael Greger: “Attacks of apnea, where babies temporarily stop breathing, and muscular atony, where babies go limp, after exposure to cow’s milk…cow’s milk, is also responsible for triggering pseudo-allergic reactions and other abnormalities seen in crib death.”
Rape Rack, n.:
alliterative euphemism used in the dairy industry; the friendly restraints dairy cows are held in during repeated, forceful inseminations
From “The Extremism of Veganism“: “Cows are mammals, just like us. And mammals produce milk for one reason: to feed their babies. So in order to have a constant supply of cow’s milk for human consumption, we need a constant supply of pregnant cows. The restraining apparatus used to secure the cows is literally referred to within the dairy industry, at least in America, as a ‘rape rack'”. 
the fun trip baby cows take right after birth so they don’t drink up the milk cows make for us!
From “The Extremism of Veganism“: “If the calf is a male, he is sent to a veal farm where he is tied down, unable to move, or locked in a cage where he cannot even turn around until he’s slaughtered while still only a few weeks old. The daughters of the dairy industry are still separated from their mothers. But they’re kept around to take their mother’s place and keep the money machine going and keep the milk flowing.” 
dairy cow family reunions!
to bring mothers, sons & daughters together again through the magic of milk!
From “The Extremism of Veganism“: “The bodies of dairy cows generally give out at age 4 or 5 and they are regarded as ‘spent,' despite their natural lifespan of 20 years or more. They’re sent to slaughter for cheap meat and pet food, deemed unfit for human consumption.
Veal, an industry that even many meat-eaters oppose, wouldn’t exist without dairy. Every cup of yogurt, every scoop of ice cream and every glass of milk is directly connected to the deaths of those baby calves.” 
Throughout the above footage, the director has a progressive meltdown over her team's incompetence and, in the end, demands that someone “dump all the milk from catering and send someone out for soy or almond or rice or whatever!”
Don't buy the white lie.[tweet this] To learn the full truth for yourself, please refer to the resources below.
The dairy industry is inherently cruel and cows milk is inherently damaging to human bodies.
Get informed. Take action. Ditch Dairy
I'd love to hear your thoughts on this newly recovered footage in the comments, and subscribe to the channel for more vegan truths every Monday, Wednesday and some Fridays.
FEATURED VIDEOS & RESOURCES:
➣ Dairy Spelled Out [Dark Side of Dairy]
➣ Extreme Defined [The Extremism of Veganism Speech]
➣ Teach Kids About Milk
➣ Through A Cow’s Eyes
➣ Dairy In Action
➣ Other Lies We Tell
➣ The Power Of Euphemisms
➣ More Enjoyable Propaganda
➣ More With Dr. Michael Greger
CITATIONS: [bibliography available below citations]
 Milk, Almond Milk vs. Dairy Milk Ingredient Spelling Bee – Milk Life TV Commercial Ad, 2015, https://www.youtube.com/watch?v=oTS1RIZboqU.
 Société de pharmacie de Paris, Journal de pharmacie et de chimie, vol. 17 (Imprimeurs de l’Université royale de France, 1850), https://books.google.com/books?id=vQVCAAAAcAAJ&source=gbs_navlinks_s.
 Gobley Theodore, Journal de pharmacie et de chimie, vol. 8–11 (Librairie de Louis Colas, 1846), https://books.google.com/books?id=DC04AAAAMAAJ&source=gbs_navlinks_s.
 S. H. Zeisel, D. Char, and N. F. Sheard, “Choline, Phosphatidylcholine and Sphingomyelin in Human and Bovine Milk and Infant Formulas,” The Journal of Nutrition 116, no. 1 (January 1986): 50–58.
 “What Is Sunflower Lecithin? (With Pictures),” wiseGEEK, accessed May 28, 2016, http://www.wisegeek.org/what-is-sunflower-lecithin.htm.
 Maximilian Behr, Jörg Oehlmann, and Martin Wagner, “Estrogens in the Daily Diet: In Vitro Analysis Indicates That Estrogenic Activity Is Omnipresent in Foodstuff and Infant Formula,” Food and Chemical Toxicology 49, no. 10 (October 2011): 2681–88, doi:10.1016/j.fct.2011.07.039.
 “The Whole Truth About Soy Lecithin,” Breaking Muscle, accessed May 30, 2016, http://breakingmuscle.com/nutrition/the-whole-truth-about-soy-lecithin.
 Behr, Oehlmann, and Wagner, “Estrogens in the Daily Diet: In Vitro Analysis Indicates That Estrogenic Activity Is Omnipresent in Foodstuff and Infant Formula.”
 “PHOSPHATIDYLCHOLINE: Uses, Side Effects, Interactions and Warnings – WebMD,” accessed May 28, 2016, http://www.webmd.com/vitamins-supplements/ingredientmono-501-phosphatidylcholine.aspx?activeingredientid=501&activeingredientname=phosphatidylcholine.
 “What Is Sunflower Lecithin?”
 Berg + Schmidt, “Lecithin: A Vital Substance for Healthy, High-Yielding Dairy Cows,” June 4, 2009, http://www.berg-schmidt.de/english/feed/c01be_lecithin.html.
 Henry Akit, “Dietary Lecithin Improves Feed Conversion Ratio and Dressing Percentage in Finishing Gilts,” 2012, http://old.eaap.org/Previous_Annual_Meetings/2012Bratislava/Papers/Published/30_Akit.pdf.
 DSM in Animal Nutrition and Health, “DSM in Animal Nutrition & Health: Choline,” DSM: Bright Science. Brigher Living., accessed May 28, 2016, https://www.dsm.com/markets/anh/en_US/Compendium/ruminants/choline.html.
 P. Daněk et al., “Influence of Lecithin Emulsifier on the Utilisation of Nutrients and Growth of Piglets after Weaning,” Czech J. Anim. Sci 50, no. 10 (2005): 459–465.
 “LECICO Lecithin + Phospholipids • Feed,” accessed May 28, 2016, http://www.lecico.de/en/applications/feed.
 Berg + Schmidt, “Lecithin: A Vital Substance for Healthy, High-Yielding Dairy Cows.”
 Process Enterprises – The Lecithin Specialists, “Lecithin Oil,” accessed May 28, 2016, http://www.processenterprises.com/lecithin-oil.php.
 “Soya Lecithin and Soya Lecithin For Feeds Exporter by Parul Trading Co., Indore,” accessed May 28, 2016, http://www.parultrade.com/.
 Parul Trading Company, “Soya Lecithin Cattle Feed Grade,” accessed May 28, 2016, http://www.soyalecithinmanufacturers.com/soya-lecithin-cattle-feed-grade-1222391.html.
 Hasan H. Alta, Suleyman Bekcan, and Murtaza Olmez, “The Effects of Dietary of Soybean Lecithin on the Growth Performance Feed Conversion and Body Composition of Tilapia (Oreochromis Niloticus L.) Fry,” Journal of Animal and Veterinary Advances 8, no. 8 (2009): 1678–84.
 Childhood Constipation and Cow’s Milk | NutritionFacts.org, accessed May 27, 2016, http://nutritionfacts.org/video/childhood-constipation-and-cows-milk/.
 G. Iacono et al., “Chronic Constipation as a Symptom of Cow Milk Allergy,” The Journal of Pediatrics 126, no. 1 (January 1995): 34–39.
 Mostafa Abdel-Aziz El-Hodhod et al., “Cow’s Milk Allergy Is a Major Contributor in Recurrent Perianal Dermatitis of Infants,” ISRN Pediatrics 2012 (2012): 408769, doi:10.5402/2012/408769.
 F. Andiran, S. Dayi, and E. Mete, “Cows Milk Consumption in Constipation and Anal Fissure in Infants and Young Children,” Journal of Paediatrics and Child Health 39, no. 5 (July 2003): 329–31.
 G. Iacono et al., “Intolerance of Cow’s Milk and Chronic Constipation in Children,” The New England Journal of Medicine 339, no. 16 (October 15, 1998): 1100–1104, doi:10.1056/NEJM199810153391602.
 Antonio Carroccio et al., “Oligo-Antigenic Diet in the Treatment of Chronic Anal Fissures. Evidence for a Relationship between Food Hypersensitivity and Anal Fissures,” The American Journal of Gastroenterology 108, no. 5 (May 2013): 825–32, doi:10.1038/ajg.2013.58.
 Emily Moran Barwick, “The Extremism Of Veganism | Exposing The Greatest Lie,” BiteSizeVegan.com, accessed May 18, 2016, https://www.bitesizevegan.org/ethics-and-morality/the-extremism-of-veganism-exposing-the-greatest-lie-speech/.
 Emily Moran Barwick, “Dark Side Of Dairy,” BiteSizeVegan.com, accessed June 1, 2016, https://www.bitesizevegan.org/tag/dark-side-of-dairy/.
 P. L. Ruegg and T. J. Tabone, “The Relationship Between Antibiotic Residue Violations and Somatic Cell Counts in Wisconsin Dairy Herds,” Journal of Dairy Science 83, no. 12 (December 1, 2000): 2805–9, doi:10.3168/jds.S0022-0302(00)75178-2.
 Dan Charles Twitter, “FDA Tests Turn Up Dairy Farmers Breaking The Law On Antibiotics,” NPR.org, accessed April 22, 2016, http://www.npr.org/sections/thesalt/2015/03/08/391248045/fda-tests-turn-up-dairy-farmers-breaking-the-law-on-antibiotics.
 Department of Health and Human Services and Center for Veterinary Medicine, “MILK DRUG RESIDUE SAMPLING SURVEY” (Food and Drug Administration, March 2015), http://www.fda.gov/downloads/AnimalVeterinary/GuidanceComplianceEnforcement/ComplianceEnforcement/UCM435759.pdf.
 “Recombinant Bovine Growth Hormone,” accessed April 22, 2016, http://www.cancer.org/cancer/cancercauses/othercarcinogens/athome/recombinant-bovine-growth-hormone.
 Pamela L. Ruegg, “Relationship between Bulk Tank Milk Somatic Cell Count and Antibiotic Residues,” in Proceeding of the 2005 National Mastitis Council Meeting. National Mastitis Council, 2005, 28, http://www.nmconline.org/articles/residues.pdf.
 G. van Schaik, M. Lotem, and Y. H. Schukken, “Trends in Somatic Cell Counts, Bacterial Counts, and Antibiotic Residue Violations in New York State during 1999-2000,” Journal of Dairy Science 85, no. 4 (April 2002): 782–89, doi:10.3168/jds.S0022-0302(02)74136-2.
 Veterinary Services Centrs for Epidemiology and Animal Health, “Determining U.S. Milk Quality Using Bulk-Tank Somatic Cell Counts” (USDA – Animal and Plant Health Inspection Service, September 2011).
 Public Health Service and Food and Drug Admin, “Grade ‘A’ Pasteurized Milk Ordinance. 2011 Revision” (U.S. Department of He alth and Human Services, 2011), http://www.fda.gov/downloads/Food/FoodSafety/Product-SpecificInformation/MilkSafety/NationalConferenceonInterstateMilkShipmentsNCIMSModelDocuments/UCM291757.pdf.
 “Somatic Cell Legal Limit Will Stay the Same | Hoards Dairyman,” May 5, 2011, http://www.hoards.com/blog_somaticcelllegallimitdairy801.
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 NutritionFacts.org, Prostate Cancer and Organic Milk vs. Almond Milk, 2014, http://nutritionfacts.org/video/prostate-cancer-and-organic-milk-vs-almond-milk/.
 Davaasambuu Ganmaa et al., “Incidence and Mortality of Testicular and Prostatic Cancers in Relation to World Dietary Practices,” International Journal of Cancer 98, no. 2 (March 10, 2002): 262–67.
 Li-Qiang Qin et al., “Milk Consumption Is a Risk Factor for Prostate Cancer in Western Countries: Evidence from Cohort Studies,” Asia Pacific Journal of Clinical Nutrition 16, no. 3 (2007): 467–76.
 Li-Qiang Qin et al., “Milk Consumption Is a Risk Factor for Prostate Cancer: Meta-Analysis of Case-Control Studies,” Nutrition and Cancer 48, no. 1 (2004): 22–27, doi:10.1207/s15327914nc4801_4.
 Johanna E. Torfadottir et al., “Milk Intake in Early Life and Risk of Advanced Prostate Cancer,” American Journal of Epidemiology 175, no. 2 (January 15, 2012): 144–53, doi:10.1093/aje/kwr289.
 Patricia L. Tate, Robert Bibb, and Lyndon L. Larcom, “Milk Stimulates Growth of Prostate Cancer Cells in Culture,” Nutrition and Cancer 63, no. 8 (November 2011): 1361–66, doi:10.1080/01635581.2011.609306.
 F. William Danby, “Re: Endogenous Sex Hormones and Prostate Cancer: A Collaborative Analysis of 18 Prospective Studies,” Journal of the National Cancer Institute 100, no. 19 (October 1, 2008): 1412–13, doi:10.1093/jnci/djn287.
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 D. Ganmaa et al., “The Experience of Japan as a Clue to the Etiology of Testicular and Prostatic Cancers,” Medical Hypotheses 60, no. 5 (May 2003): 724–30.
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 Barwick, “The Extremism Of Veganism | Exposing The Greatest Lie.”
 Barwick, “Dark Side Of Dairy.”
 Barwick, “The Extremism Of Veganism | Exposing The Greatest Lie.”
 Barwick, “Dark Side Of Dairy.”
 Emily Moran Barwick, “Kidnapped At Birth,” BiteSizeVegan.com, accessed June 1, 2016, https://www.bitesizevegan.org/ethics-and-morality/kidnapped-at-birth-draw-my-life/.
 Jack Evans, New Zealand Dairy Industry’s Dirty Little Animal Cruelty Secret., 2015, https://www.youtube.com/watch?v=_QAvfBfP7DE&feature=youtu.be.
 Mercy For Animals, Ohio Dairy Farm Brutality, 2010, https://www.youtube.com/watch?v=kUmtSONLhOc.
 All Sentient Beings, The Disgusting Treatment of Dairy Cows and Their Calves!, 2011, https://www.youtube.com/watch?v=GzS8p727gvM.
 Barwick, “The Extremism Of Veganism | Exposing The Greatest Lie.”
 Barwick, “Dark Side Of Dairy.”
 Barwick, “Kidnapped At Birth.”
 Jack Evans, New Zealand Dairy Industry’s Dirty Little Animal Cruelty Secret.
 Mercy For Animals, Ohio Dairy Farm Brutality.
 All Sentient Beings, The Disgusting Treatment of Dairy Cows and Their Calves!